Master thesis search engine marketing
This research aims to explore free Search Engine Optimization (SEO) and social media plug-ins and compare their performance in increasing incoming web traffics. As a result, search engine marketing (SEM) in general and search engine optimization (SEO) in particular is an essential tool that can be applied to develop and improve the visibility of business’s website and branding on the Internet. In earlier studies the topics varied from the basics of SEO to the SEO process in practice and finally to the benefits of SEO. Search Engine Marketing consists of various activities such as implementation of Search Engine Optimisation (SEO), managing Pay Per Click (PPC) advertising lists, submitting websites to indexes,. DEVELOPMENT OF A SEARCH ENGINE MARKETING MODEL USING THE APPLICATION OF A DUAL STRATEGY by WOUTER THOMAS KRITZINGER Thesis by Article submitted in fulfilment of the requirements for the degree. The aim of this thesis is to study what search engine optimization is and how it can be implemented. SEO has been studied help with term papers since 1998 when Google was founded. This master thesis consists of four chapters. We create three publisher websites: the normal website without master thesis search engine marketing any SEO installed on it,. Supervisor: Jaakko Sinisalo Term and year of completion: Spring 2018 Number of pages: 57 This thesis project is a case study master thesis search engine marketing about Search Engine Optimization in the international website.